Expert Secrets: The Full Scoop of the Must-Read Book
You’re an expert. That’s one thing you discover in the well-known book Expert Secrets by Russell Brunson.
People often ask me how to start an online business. The truth is it can be overwhelming to try to make money online.
It’s helpful to have a blueprint, a step-by-step plan that will help you get to where you want to go.
In this article, we’ll take a deep dive look at the Expert Secrets book that teaches how to transform casual visitors into long term, loyal customers.
What Is Expert Secrets?
Expert Secrets is one of the best marketing books you’ll ever come across for your business. It’s a compelling book written by Russell Brunson with actionable steps and a blueprint to create a following of people who will pay for your advice.
You may not see yourself as an expert and may say that this book isn’t for you, but you are an expert, and this book shows you how to find, develop and use that expertise to help your audience.
Sir Winston Churchill’s quote is used in Expert Secrets to drive this point home. He said,
“To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”
This book will prepare you for that figurative tap on the shoulder.
What Information Does the Expert Secrets Book Cover?
Here are a few highlights from the book that will help jump-start or expedite your online journey and get you even more excited to dive in and read it…
In order to create a mass movement or make a change, you must have 3 things: an attractive character, a cause, and a new opportunity.
The Attractive Character:
To become an attractive character, you must start with your own personal growth. Discover what you need to learn in order to become the person you need to become to be able to help others and change the world.
It all starts with yourself, but it doesn’t stop there. To make a difference in people’s lives and help change the world, you need to make the transition to contribution instead of gain.
If all you do is learn and work on your personal growth without sharing what you’re learning, that learning won’t do you or anyone any good.
You need to share, to contribute, to reach out and help others on their journey in your own way.
Another thing to know is you don’t need any certification saying you know what you know. You took the time and effort to learn and grow and get results and that’s enough certification you’ll ever need.
You are good enough to help others and make a difference!
The Cause:
Your cause needs to be future-based. Paint the picture of what life will be like in the future you’re trying to create, the future your followers want.
Take your followers from where they are and show them how to get where they want to be.
If you shift your focus away from what you want to gain and how much money you’ll make to how you can help others and get results for them, you will actually see more success.
Don’t believe me (or Russell Brunson)?
Try it. Every time I take the approach of helping others, I make more money.
The New Opportunity:
This is the vehicle of change, not improvement.
People shy away from improvement offers. They want change, they want things to be different, and they definitely don’t want to admit they’ve been wrong.
By offering an improvement offer, your followers would have to admit they failed and need improvement.
BUT, if you give them a NEW OPPORTUNITY, it tells them they weren’t wrong, they didn’t fail…they just had the wrong opportunity. It tells them it wasn’t their fault.
People will listen to your message then.
Expert Secrets not only covers how to create a mass movement, but also covers in detail how to create belief, provide value, structure your offers, structure your message, and so much more to help your audience have the best experience possible to lead them to buy.
Win/win.
How Much Does Expert Secrets Cost?
The great news about this book is it’s FREE.
All you have to pay is a small shipping fee.
There is also the option to get the audio version of the book, which is $47 to get both Expert Secrets and Dotcom Secrets books.
Don’t know about Dotcom Secrets? Check out my blog post about it here.
So there isn’t any risk in getting a copy. The only risk is not getting a copy and not applying the information inside.
In a Nutshell
You want to know how to get started or how to take your business to the next level?
Start by reading and implementing the information in Expert Secrets.
That’s how you get started, build and grow your business.